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AOC Expands Distribution in Vietnam and Iraq


AOC, a leading global manufacturer of computer displays and televisions, has announced additional authorised distribution partners, to further increase sales growth in Vietnam and Iraq.

AOC adds Hanel in Vietnam

Operating in Vietnam since 2006, AOC has officially announced Hanel Ltd., Co as a new Authorised Distributor to expand its sales in the country. At the same time, AOC has introduced new monitors to its extensive range, including the smallest LED model currently available.

At the announcement event, Mr Nguyen Quoc Binh, General Director of Hanel Ltd., Co said, “Hanel was the first state enterprise with a sales channel and service system in 63 cities and provinces nationwide. Hanel is also known as the leading producer and trader in telecommunication, electronics and IT fields. Recently, we have focused on expanding other business such as IT distribution. With 27 years of production, and development of our IT and Electronics sales network, as well as our prestige, experience and professionalism, we strongly believe we have a certain base for a successful corporation in the near future.”

According to AOC Deputy Director, Mr Tony Li, “It is such a great pleasure to inform you all that by the end of 2010, AOC sales in AP reached a growth rate of 50%, achieved 19.6% market share and ranked No.1 in this region. This reflects our commitment to all end-users for bringing monitors with the best technology and unique innovations. Within the next 5 years, we aim to create the No.1 global monitor brand. To achieve this, we need to cooperate with distributors that have enough relevant abilities, like Hanel. I believe this will help both AOC and Hanel to reach our development targets.”

Hanel will distribute the latest AOC monitors, including the 50-Series, with attractive design featuring a black embossed texture on the cabinet. n950Sw is a stylish product that customers can not skip when looking for a multifunction monitor. e950Sw is equipped with LED technology, providing low power consumption and a super high contrast ratio of 20,000,000:1. Both models are very reasonably priced for the market.

e1620Swb is the world’s most compact widescreen LED monitor at just 15.6”, but still big on features, like a contrast ratio of 2,000,000:1. Stylish design makes it a beautiful companion, and ultra low energy consumption helps save power costs – and the world! Its low price makes it very suitable for offices or students struggling to cope with today’s high inflation.

All AOC monitors have a warranty of 3 years and AOC has already launched an on-site service in Hanoi and HCM city.

AOC adds Al-Seera in Iraq

Monitor vendor AOC has bolstered its Middle East channel reach, signing Al-Seera Computers as an Authorised Distributor for Iraq. Distributor Al-Seera operates a network of five showrooms and two service centres in Iraq. The company has offices in both Baghdad and Dubai. Al-Seera, which was established in 2000, currently sells through a network of 140 active resellers across Iraq.

Zeyad Al-Sammaraie, Managing Director of Al-Seera Group, said: “We believe that the IT users in Iraq will be extremely happy with AOC, as it offers a wide choice of eco-friendly, feature rich, high quality, ergonomically designed, value for money LCD and LED monitors. Both Al-Seera and AOC work towards the same goal of providing excellent products at the best price for consumers and also safeguarding margins for our resellers. We are excited to introduce AOC to the Iraq market.”

Suchit Kumar, AOC Sales Manager for the Middle East, Africa and Central Asia, said: “Iraq is one of the key emerging markets for IT products in the region and the dominance of Al-Seera in the IT distribution space will provide us with a great platform to address the Iraqi market.”

About Hanel (Vietnam)

Hanel was established in 1984 with the goal of combining research and business in the Electronics and IT fields. As the leading brand in the Vietnamese electronics market, Hanel now owns 32 companies in which there are 8 subsidiaries, 20 associated companies and 4 joint-ventures focusing on Electronics, Telecommunication and IT. Actively investing in the latest global technology trends, Hanel is growing fast and dominating the local market to integrate it into the global economy.

With the aim of continuous improvement, Hanel has upgraded its infrastructure, expanded its distribution network and developed its after-sales facilities to provide better and more professional service to customers.

Please access for more details.

About Al-Seera (Iraq)

Established in 2000, Al-Seera Computers deals with high quality brands of computer products, services, accessories and solutions throughout the Republic of Iraq.

Al-Seera deploys its philosophy “Making profit is the inevitable result of any good work” throughout the organization and this unified approach provides a powerful way of improving the value delivered to customers and simplifies the way Al-Seera does business.

Al-Seera Group is one of the market leaders in technology, computer products, accessories, communication products, management and consulting services that improve customer’s work processes and business results.

For more information about Al-Seera, go to