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AOC appoints Platinum Micro as a distributor of Monitors in South Africa


Dubai, UAE, 14th June, 2011 - AOC, the world’s leading brand of flat-screen monitors and TVs, with operations in over 100 countries throughout the world, has appointed leading IT distributor Platinum Micro as a distributor for the South African market.

The new distributorship was formally launched on 1 June at the premier of the X-Men motion picture at the Nu Metro cinema complex in Monte Casino at Fourways, Johannesburg.

Platinum Micro product manager Martin Kruger said the company will distribute a range of AOC monitors including the AOC Razor range of ultra-slim monitors which offer ultra-slim cabinets of just 0.92cm thickness and 1.2cm thickness with screen sizes ranging from 18.5 inches to 23 inches.

“We will have stock within a month and will distribute the monitors nationally through direct channels, which are soon to be finalised.

“This is a huge brand coup for Platinum Micro and a great opportunity. It will lead to a permanent presence in South Africa for AOC and we already have a distribution channel reward and incentive scheme in place to attract top resellers. The marketing support from AOC is first-class.”

“Locally the intention is to build up the AOC name in South Africa and turn it into a prominent household brand.”

The scale of the AOC operation is vast. Last year, despite the recession, it shipped 16-million monitor units worldwide. It is ranked sixth in the world’s leading brands and is committed to expanding its global foortprint with a new focus on Africa, the Middle East and central Asia. It has maintained average annual growth of more than 20% for the past three years.

AOC’s VP-Sales MEA & CIS Central Asia, Brian Liu has stressed AOC’s commitment to introducing practical solutions that cater for the diverse needs of today’s world whether it be entertainment, gaming, presentations, displays or graphic applications. He also commented that worldwide, “the consumer market is demanding products that offer design functionality, wider applications, green credentials and competitive pricing”.

Liu added that the LCD market in the MEA & CIS Central Asia region is evolving at a faster rate and AOC is looking to its business partners to drive sales in these markets, including South Africa. Years of in-depth market experiences, strong product knowledge, keen customer insights, a powerful manufacturing background, sound costs structure and solid financial standing are the foundation for AOC’s growth in the region.

The AOC debut in South Africa is from a platform that includes a superior product range containing the world’s slimmest VESA mounted monitor, the Razor range of super-slim and sleek monitors offering super high DCR for fine image details at greater depth.

Kruger added that the AOC Razor products offer the highest quality at competitive pricing. “The slim design does not compromise any features and the Razor has ultra-high dynamic contrast ratio (DCR) of 50-million to one, a technology that reveals darker image areas in greater depth than ever achieved before.”

The base of the Razor monitor doubles as a smart wall-mount which not only saves space but also provides a tilt function to ensure best ergonomic viewing. Other features include illuminated soft-touch controls and a graphic on-screen menu that provides user-friendly monitor adjustment.

On the environmental front the LED backlight is mercury-free and consumes up to 50% less energy than conventional 4 CCFL screens. An e-saver technology enables users to set the monitor to a lower power configuration when the PC is in screen saver mode or powered off.

The AOC razor monitors should be available in retail outlets in South Africa towards the end of June.

About Platinum Micro:

Platinum Micro is a member of the MB Technologies Group, established to market and distribute components and other technology products to VARs, system builders and integrators, and manufacturers throughout sub-Saharan Africa. The brand portfolio is made up of: AirLive, Asus, Billion, Kingston, Microsoft, Samsung, Seagate, Targus & Yealink. For more information on Platinum Micro visit: